The Mastermind

For the brilliant brainiac.

Your dog doesn’t just play — they solve. Masterminds sit back, observe, and plan their moment. Puzzle-crackers, pattern-spotters, treat-detection specialists, these clever canines thrive on mental stimulation, problem-solving, and games that reward sharp thinking. This collection is made for dogs who love to figure things out and treat everyday moments like strategy missions.

Learn more about the Mastermind Play Personality →

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Talk the Talk – Voice Buttons for Clever Pets

Regular price £33.99
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Let your pet do the talking—literally. Got a curious cat or a brainy dog who’s...

P.L.A.Y | International Classic Chippy Chews - Fish n Chips

Regular price £29.99
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A Classic Twist for Curious Minds Unwrap it. Pull it apart. Go back in again. Some...
177807902869fb55344518a9782593

Truelove | Brain Gain

Regular price £21.99
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For the dog who thinks chewing should come with a challenge. Some dogs don’t just...
1762602563690f2e43690bd4932144

Brain Bites

Regular price £9.99
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For dogs who love a puzzle as much as a snack Part brain teaser, part...

Scruffs | Alpine Box Bed

Regular price £44.99
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For the dogs who like a touch of luxury. Some dogs don’t fully switch off...
1748892405683dfaf5400481798503

Crinkle Crew

Regular price £13.99
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For the dog who loves a sensory experience with personality These crinkle-eared, squeaky-bellied Brainy Buddies...
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