Where we’re headed and why we started in the first place
Every Tail® was an idea that was born out of a need.
And it came about years before I did anything about it because starting your own business requires courage; courage I didn’t have back then. But what I did have were two high-energy, high-needs rambunctious Bengals, Cairo and Rain, in a high-rise apartment with very different play styles.
Cairo, my girl, was feisty and inquisitive. Every open window was an opportunity. Every door was to be climbed and perched on. Rain is my sweet-natured, easy-going boy with the soul of an angel but the killer instincts of a predator — no insect has ever stood a chance in our home. Through them, I learned that no two cats, or no two pets, rather, play the same.
Cairo went missing in July 2024, and it felt like a piece of me went missing with her. She was half of Every Tail®, one of the greatest loves of my life. And that gave me the courage to finally follow through with what you see before you.
For every toy you buy, we donate a portion of our profit to Mayhew.
Mayhew is a UK-based animal welfare charity that focuses on improving the lives of pets, stray animals and their owners through rescue, rehoming, community support and education.
Even though Cairo and Rain were my inspiration for Every Tail, I believe all pet souls are the same. So, as we grow and expand, we will cater for other pets too — but time is required to truly understand their unique needs. So, stick with us — because every tail will get its moment.
Recognition & Milestones
What started as an idea inspired by Cairo and Rain is growing into something much bigger at Every Tail®.
In 2026, Every Tail was honoured to be recognised by several respected business awards and movements:
🏆 Pet Product Retailer of the Year 2026 – Business Awards UK
🌟 Small Business Awards (SBA) Finalist 2026
🌟 South East UK StartUp Awards Finalist 2026
💜 Buy Women Built Brand
As a one-woman business, these recognitions mean the world. They are a reminder that building a business with purpose, compassion and a genuine love of animals can make an impact.
More Than a Sale
From the beginning, Every Tail was never meant to be just another pet shop.
While many retailers focused on Black Friday discounts, we chose a different path.
Instead of running Black Friday sales, Every Tail® sponsored Zeus, helping support a dog in need and contributing directly to animal welfare.
Because at Every Tail®, animal welfare isn’t a marketing campaign. It’s part of who we are.
Alongside our ongoing commitment to donate a portion of profits to Mayhew, we’ll continue looking for ways to give back to the animals and people who need it most.
Where We Are Today
Right now, Every Tail® is an award-winning independent brand sourcing toys from trusted suppliers in China, Taiwan, the US and the UK.
We ship to the UK and US. It’s a one-woman show. And everything you see here has been handpicked with love and intention.
And this is just the beginning.
We’re expanding. Small furries are next, then birds, and beyond that, any animal whose life can be enriched through thoughtful play and stimulation.
We’ll keep curating toys by play style so every personality is seen, from the stealthy hunter to the chaos gremlin. And eventually, we’ll design our own range, built from the ground up to meet the needs of every play personality we create.
Every tail deserves its moment — and I’m going to make sure they get it.
