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Awaken your pet’s inner predator with toys crafted to ignite their natural instincts and keep their mind and body agile.

Discover the perfect toy to transform an ordinary playtime into a thrilling adventure inspired by your fur or scale baby's true nature.

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Our animals are our family—that’s why every toy is carefully handpicked, and every play personality thoughtfully crafted. We’re here to spark your pet’s instincts, stimulate their mind, and foster a healthy, happy lifestyle.

(And save you ££ on toys that just sit around collecting dust).

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Every tail is one of a kind - just like the way they play.

From the feisty kitten that rules the roost to the Cockatoo that bops along to our favourite tunes, every toy in our collection is handpicked to match their unique personality and play style.

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As pet parents, we know that playtime is more than just some fun - it's a chance to bond with our fur and scale babies.

Every Tail was born of a passion for the animals we bring home that become our family. Our collections have been curated with love to enrich, excite and enthral pets of all kinds.

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We believe every tail deserves a love that nurtures, a playtime that enriches, and a home that feels safe.

That is why a portion of our profits goes to Mayhew, a charity dedicated to helping animals in need find shelter, receive medical care, and get the support they deserve. When you shop with us, you're not just treating your pet - you're making a difference for others too.

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Cairo & Rain were the inspiration behind Every Tail but we're choosing honour all pets by giving each tail our full focus. That's why we're launching each collection one by one - so every tail gets the love and attention they deserve.

Stick around because our dog collection is coming in April 2025