Effective date: 11/05/2025
At Every Tail, your privacy matters—almost as much as playtime. This page explains how and why we collect data, how we use cookies, and what rights you have under GDPR.
1. Who we are
Every Tail is a UK-based pet toy company offering curated toys based on your pet’s unique play personality. We’re committed to handling your data with care, transparency, and respect.
2. What data we collect and why
We collect only the information we need to make your shopping experience smooth and secure:
• Personal details: Like your name, email address, shipping address, and payment info (securely processed via our payment provider).
• Order history: To help us manage returns, track trends, and improve our product offering.
• Pet preferences: If you choose to tell us about your pet’s personality, we use this to recommend the best toys.
• Usage data: Like how you use the site, pages visited, and time spent—so we can improve your experience.
• Marketing preferences: If you sign up to our newsletter, we’ll use your email address to send you news, tips, and occasional exclusive deals.
3. Cookies
Cookies are small files stored on your device when you visit our website. We use cookies to:
• Remember what’s in your cart
• Keep you logged in
• Analyse site performance (via tools like Google Analytics)
• Tailor marketing (like showing you ads for toys your pet might actually want)
You can disable cookies at any time via your browser settings. Some features might not work quite right without them, though.
Types of cookies we use:
• Essential cookies – Help the site run smoothly (e.g. checkout, login)
• Performance cookies – Help us understand how you use our site
• Marketing cookies – Used to personalise ads and offers
4. GDPR and your rights
If you’re in the UK or EU, you have rights under the General Data Protection Regulation (GDPR). These include:
• The right to access – You can ask for a copy of the data we hold on you
• The right to correct – You can ask us to fix inaccurate data
• The right to delete – You can ask us to delete your data (unless we need it to complete a contract with you)
• The right to object – You can object to how we use your data (especially for marketing)
• The right to restrict processing – You can ask us to stop using your data in certain ways
To make a request, email us at hello@everytail.co.uk. We’ll respond within 30 days.
5. Third parties
We only share your data with third parties where necessary (e.g. payment processors, delivery services, analytics providers). These services comply with GDPR or other relevant privacy standards.
We never sell your data.
6. How we keep your data safe
We use secure platforms and encryption to protect your personal information. Access is limited to trained staff and trusted partners.
7. Updates to this policy
We may update this policy from time to time, especially as we grow or if laws change. The latest version will always be available on our website.
Questions?
If you have any concerns or questions about how we use your data, just drop us a line at hello@everytail.co.uk.
Thanks for trusting Every Tail—where every tail gets to play their way.
