UNLEASH THE MAGIC
OF PLAYTIME

Explore our thoughtfully curated toys, designed to bring out the best

in your pet’s individual play personality.

Whether you have a Cheetah-esque hunter or a Tarzan-style

climber at home, discover toys tailored to the way they play.

PLAYTIME.
BUT WITH TOYS THEY'LL ACTUALLY USE

Take the guesswork out of finding toys that your pet will love.

Our collections have been curated with every play personality

in mind so you can save your time, money and sanity when it comes to your

fur (or, scale) baby.

INSPIRED

BY NATURAL INSTINCTS

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Awaken your pet’s inner predator with toys crafted to ignite their natural instincts and keep their mind and body agile.

Discover the perfect toy to transform an ordinary playtime into a thrilling adventure inspired by your fur or scale baby's true nature.

WE

GET PETS

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Our animals are our family—that’s why every toy is carefully handpicked, and every play personality thoughtfully crafted. We’re here to spark your pet’s instincts, stimulate their mind, and foster a healthy, happy lifestyle.

(And save you ££ on toys that just sit around collecting dust).

PLAY TO MATCH

THEIR PERSONALITY

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Every tail is one of a kind - just like the way they play.

From the feisty kitten that rules the roost to the Cockatoo that bops along to our favourite tunes, every toy in our collection is handpicked to match their unique personality and play style.

GOT AN ITCH?

TOYS TO PLAY YOUR PET'S WAY

INTERACTIVE

PLAY

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As pet parents, we know that playtime is more than just some fun - it's a chance to bond with our fur and scale babies.

Every Tail was born of a passion for the animals we bring home that become our family. Our collections have been curated with love to enrich, excite and enthral pets of all kinds.

Every Tail

Every Purchase

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We believe every tail deserves a love that nurtures, a playtime that enriches, and a home that feels safe.

That is why a portion of our profits goes to Mayhew, a charity dedicated to helping animals in need find shelter, receive medical care, and get the support they deserve. When you shop with us, you're not just treating your pet - you're making a difference for others too.

WHY

JUST CATS?

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Cairo & Rain were the inspiration behind Every Tail but we're choosing honour all pets by giving each tail our full focus. That's why we're launching each collection one by one - so every tail gets the love and attention they deserve.

Stick around because our dog collection is coming in April 2025

WHERE PLAY MEETS PERSONALITY

THE TOP BANANA

Give your catto the ultimate snug retreat with this delightfully quirky peel-back hideaway. Perfect for naps, playful peeks, or just as a reminder of who really is the top banana.

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SHOP BY CATEGORIES

CAT TOYS

Paws, claws, and endless curiosity.

We're talking thrill seeking cattos, backyard hunters, Olympian jumpers and downright divas. Oh, how we wouldn't want it any other way.

DOG TOYS

The wag of a tail, the happy flop of ears.

Some doggos love to fetch, some relish in the chase while others are tug-of-war champs, and some are born explorers (cough, garden escapers).

SMALL ANIMAL TOYS

Small animal, huge personality.

Whether your tiny companion is a burrower, nibbler, a hide and seeker or an energetic hopper, they definitely know how to keep life exciting.

REPTILE TOYS

As cool as their blood and the closest we'll ever come to dinosaurs.

Your scale baby may be a stealth climber, a curious crawler, or a laid-back lounger. But what they all have in common is knowing how to bask in the world around them.

BIRD TOYS

Feathers, flair and fierceness.

Your feathered friend may be a master mimic, a daring acrobat, or a sassy expressionist, but no matter what they're like every bird knows how to steal the spotlight!

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TUG OF LOVE

Heart-shaped happiness for your pull-obsessed pup.

Give your doggo a tug toy with heart — literally. Tough where it counts, soft where it matters, this love-fuelled rope is made for champions who play hard and pull harder.

Whether it's zoomie time or solo chomp sessions, it keeps tails wagging and paws coming back for more.

Because every good grr deserves the perfect aww.

THE TAIL END

Where enrichment meets instinct - and every wag, hop, or curious stare has a story.
We don’t just sell toys, we explore the personalities that make playtime so special. From gravity-defying Acrobats to fearless Trailblazers, The Tail End is your guide to smarter play and happier pets.