INSPIRED
BY NATURAL INSTINCTS
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Awaken your pet’s inner predator with toys curated to ignite their natural instincts and keep their mind and body agile.
Discover the perfect toy to transform an ordinary playtime into a thrilling adventure inspired by your fur, scale or feather baby's true nature.
WE
GET PETS
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Our animals are our family—that’s why every toy is carefully handpicked, and every play personality thoughtfully crafted. We’re here to spark your pet’s instincts, stimulate their mind, and foster a healthy, happy lifestyle.
(And save you ££ on toys that just sit around collecting dust).
PLAY TO MATCH
THEIR PERSONALITY
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Every tail is one of a kind - just like the way they play.
From the feisty kitten that rules the roost to the Cockatoo that bops along to our favourite tunes, every toy in our collection is handpicked to match their unique personality and play style.
ADVENTURES START
WITH A SQUEAK
WHERE PLAY MEETS PERSONALITY
Purr Nook | Classical Jellyfish Cat Tree
Deep Sea Family | Small Dogs
Tug-E-Nuff | Bright Fauxtastic Tug
AFP | Green Rush Catnip Collection | For Agile, Playful Cats
The Forage Ball
Leaf Luxe Lounger
GOT AN ITCH?
INTERACTIVE
PLAY
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As pet parents, we know that playtime is more than just some fun - it's a chance to bond with our fur, scale and feather babies.
Every Tail® was born of a passion for the animals we bring home that become our family. Our globally sourced collections have been curated with love to enrich, excite and enthral pets of all kinds.
Every Tail
Every Purchase
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We believe every tail deserves a love that nurtures, a playtime that enriches, and a home that feels safe.
That is why 10% of our profits go to Mayhew, a charity dedicated to helping animals in need find shelter, receive medical care, and get the support they deserve. It’s also why we proudly sponsor Zeus, helping to support his care and journey too.
When you shop with us, you're not just treating your pet - you're making a difference for others too.
WHY
START WITH CATS?
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Cairo & Rain were the inspiration behind Every Tail and the reason we kicked things off with cats. But our goal has always been to honour all pets by giving each tail our full attention.
That’s why we’re expanding collection by collection — so every tail gets the love they deserve. Stick with us because small furries are next.
Play big
EVEN IN SMALL SPACES
TINY DOGS. MIGHTY PLAY.
Big play curated just for the small and toy breed doggos in our lives — because every dog deserves play that fits.
SHOP BY CATEGORIES
THE TAIL END
Where enrichment meets instinct - and every wag, hop, or curious stare has a story.
We don’t just sell toys, we explore the personalities that make playtime so special. From gravity-defying Acrobats to fearless Trailblazers, The Tail End is your guide to smarter play and happier pets.
