Paws Right There | You Rolled in What? - Deodorising Dog Shampoo

For dogs who never met a suspicious smell they didn’t like 

Fox poo. Mud. Mystery smells from the park that you’d rather not investigate. Some dogs have a real talent for finding the stinkiest thing around — and then proudly wearing it home. You Rolled in What? is the bath-time answer to those less-than-fragrant adventures. Made in the UK by Paws Right There, this deodorising dog shampoo combines lemon verbena and juniper berry with a gentle, pH-balanced formula designed to cleanse away dirt and unwanted odours while being kind to skin and fur. Aloe vera and nourishing oils help care for the coat along the way, while the formula is made without SLS, parabens or synthetic fragrance. Because their adventures can be wild. Their shampoo doesn’t need to be.

✨ Why You’ll Love It 

🍋 Tackles the post-adventure pong – Made to cleanse away dirt and those smells they somehow manage to find.

🌿 Naturally fragranced – Lemon verbena, juniper berry and natural essential oils, with no synthetic fragrance.

🫧 Gentle cleansing – A pH-balanced formula designed to clean while being mild on skin and fur.

💧 Aloe vera goodness – Contains aloe vera alongside nourishing oils to help care for their skin and coat.

🌱 Thoughtfully formulated – Vegan-friendly, cruelty-free and made with biodegradable ingredients.

♻️ Less plastic in the bathroom – Supplied in a recyclable 250ml aluminium bottle.

🇬🇧 Made in the UK – A homegrown find for muddy paws and suspiciously smelly coats.

❓ FAQs

Q: How do I use You Rolled in What? shampoo?

A: Wet your dog’s coat with lukewarm water, apply a small amount of shampoo and gently massage it through the coat to create a lather. Avoid the eyes and mouth, then rinse thoroughly with clean water.

Q: Is it suitable for puppies?

A: Yes. It’s suitable for dogs and puppies over 12 weeks old.

Q: Does it contain SLS or parabens?

A: No. The formula is SLS-free and paraben-free.

Q: Does it contain synthetic fragrance?

A: No. The scent comes from natural essential oils, including lemon verbena and juniper berry.

Q: Is it vegan and cruelty-free?

A: Yes. The shampoo is vegan-friendly and cruelty-free.

You Rolled in What? at a Glance:

• Best For: Dogs who have a habit of bringing the great outdoors home with them

• Purpose: Cleansing and deodorising the coat

• Scent: Lemon Verbena & Juniper Berry

• Formula: pH balanced, SLS-free and paraben-free

• Key Ingredients: Aloe vera, lemon verbena, juniper berry and nourishing oils

• Fragrance: Natural essential oils; no synthetic fragrance

• Suitable For: Dogs and puppies over 12 weeks

• Size: 250ml

• Bottle: Recyclable aluminium

📍 Local Find: Proudly UK-based and typically lands in 3–5 days.