{"product_id":"superwild-lick-mat","title":"Superwild | Lick Mat","description":"\u003ch3\u003eSlow them down. Keep them busy. Turn everyday treats into enriching moments.\u003c\/h3\u003e\n\u003cp\u003eSometimes enrichment is beautifully simple. A smear of yoghurt. A spoonful of wet food. A dollop of pumpkin purée. Even your dog’s daily wellness powder mixed into something delicious. The Superwild Lick Mat transforms everyday feeding into calm, rewarding enrichment. Four different textured zones encourage your dog to lick, forage and work for every mouthful, naturally slowing them down while providing valuable mental stimulation. Whether you’re serving a tasty treat, creating a frozen summer snack or giving your dog something calming to focus on while you brush them, trim their nails or welcome visitors, this versatile lick mat makes enrichment part of everyday life. Made from food-grade, BPA-free silicone with a strong suction base, it stays securely in place while your dog enjoys every last lick.\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e✨\u003c\/span\u003e Why You’ll Love It\u003c\/p\u003e\n\u003cp\u003e🧠 Makes mealtimes more enriching - Four different textured sections encourage licking and exploration, helping transform everyday feeding into a mentally engaging activity.\u003c\/p\u003e\n\u003cp\u003e🐌 Naturally slows eating - Encourages your dog to work for every mouthful, helping reduce gulping while making treats and meals last longer.\u003c\/p\u003e\n\u003cp\u003e😌 Encourages calm behaviour - Licking is a naturally soothing behaviour for many dogs, making lick mats a wonderful choice during grooming, bath time, thunderstorms or other potentially stressful moments.\u003c\/p\u003e\n\u003cp\u003e❄️ Perfect for frozen enrichment - Spread your dog’s favourite soft treats across the surface and freeze for a longer-lasting challenge on warmer days.\u003c\/p\u003e\n\u003cp\u003e🥣 Wonderfully versatile - Ideal for wet food, natural yoghurt, peanut butter made for dogs, pumpkin purée, mashed banana, pâté, bone broth reductions and much more.\u003c\/p\u003e\n\u003cp\u003e💊 Makes supplements easier - Mix powders like daily wellness supplements into a soft food base to help make them part of your dog’s normal routine.\u003c\/p\u003e\n\u003cp\u003e🧽 Easy to clean - Made from food-grade silicone that’s simple to rinse after use.\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e🐾\u003c\/span\u003e Stays where you put it - The suction base helps keep the mat securely in place on smooth floors, walls and other flat surfaces.\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e❓FAQs\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eQ: What can I spread onto the lick mat?\u003c\/p\u003e\n\u003cp\u003eA: The possibilities are almost endless. Try natural yoghurt, wet food, dog-safe peanut butter, pumpkin purée, mashed banana, pâté or other soft treats your dog already enjoys. You can also mix powdered supplements into soft foods before spreading them across the mat.\u003c\/p\u003e\n\u003cp\u003eQ: How does licking benefit my dog?\u003c\/p\u003e\n\u003cp\u003eA: Licking is a natural behaviour that encourages dogs to slow down and concentrate. Many owners find lick mats useful for providing gentle mental stimulation and keeping dogs occupied during everyday routines such as grooming or quiet time.\u003c\/p\u003e\n\u003cp\u003eQ: Can I use it for everyday meals?\u003c\/p\u003e\n\u003cp\u003eA: Absolutely. While it’s perfect for treats, the Superwild Lick Mat can also be used with portions of your dog’s regular wet or fresh food to make mealtimes more engaging.\u003c\/p\u003e\n\u003cp\u003eQ: Will it stay in place?\u003c\/p\u003e\n\u003cp\u003eA: The integrated suction base helps keep the mat securely attached to smooth surfaces including floors, tiles and some walls, helping minimise movement while your dog enjoys their enrichment.\u003c\/p\u003e\n\u003cp\u003eQ: Is it suitable for puppies?\u003c\/p\u003e\n\u003cp\u003eA: Yes. The Superwild Lick Mat can be used for puppies as well as adult dogs, provided the foods offered are appropriate for their age and size.\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eSuperwild Lick Mat at a Glance: \u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e• \u003c\/span\u003eSuitable for: Dogs of all breeds and sizes\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e• \u003c\/span\u003eBest For: Slow feeding, calming enrichment and treat time\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e• \u003c\/span\u003eDesign: Four unique textured licking zones\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e• \u003c\/span\u003eMaterial: Food-grade BPA-free silicone\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e• \u003c\/span\u003eBase: Strong suction base for added stability\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e• \u003c\/span\u003eFeeding Ideas: Wet food, pâté, yoghurt, pumpkin purée, mashed banana, dog-safe peanut butter and more\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e• \u003c\/span\u003eCleaning: Easy to rinse clean after use\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e📍 Local Find: Proudly UK-based and typically lands in 3–5 days.\u003c\/span\u003e\u003c\/p\u003e","brand":"Superwild","offers":[{"title":"Default Title","offer_id":60310478225742,"sku":"SW-A-03","price":12.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0881\/5273\/6078\/files\/superwild-lick-mat-2_d3c1d202-c150-4e7b-96d6-7bae21e043d1.jpg?v=1785934547","url":"https:\/\/everytail.co.uk\/products\/superwild-lick-mat","provider":"Every Tail","version":"1.0","type":"link"}